Research on Tourism Economic Development in Hainan Free Trade Port: Policy Innovation and Path Optimization

This study focuses on the tourism economic development under the background of the Hainan Free Trade Port. Through a systematic review of its current development status, analysis of its policy system, and horizontal comparison with similar domestic and international tourist destinations, it delves into Hainan's unique advantages, shortcomings, and challenges in this process. The study finds that Hainan, leveraging its dual strategic positioning as a "Free Trade Port" and an "International Tourism Consumption Center," has conducted numerous cutting-edge policy explorations in areas such as tourism opening-up and internationalization of consumption, resulting in a significant "policy synergy effect." However, its tourism product structure, service quality, and international competitiveness still need improvement. Based on this, this paper proposes targeted optimization schemes for the high-quality and sustainable development of Hainan's tourism economy from the dimensions of policy support, product innovation, service quality, and talent development.