THE PROBLEMS AND PROSPECTS OF PREPARING FUTURE BACHELOR’S DEGREE STUDENTS IN TRADE IN THE CONTEXT OF GLOBALIZATION PROCESSES

The article is dedicated to the analysis of current issues in preparing future Bachelor’s degree students in trade amidst globalization processes. Globalization and the development of digital technologies are significantly changing the structure of the global market, creating new demands for professionals. In particular, the role of e-commerce, automation of business processes, and international service standardization is growing, which requires specialists to have in-depth knowledge in the fields of digital technologies, marketing, supply chain management, and the legal aspects of international trade. Despite this, the existing system of training specialists in higher education institutions in Ukraine faces a number of problems. One of the main issues is the uneven development of digital skills among students, as many educational programs pay insufficient attention to the implementation of IT tools that are critically important for modern trade. Another problem is the limited opportunities for international student mobility due to financial and organizational barriers, which reduces their chances of gaining experience in an international business environment. Furthermore, there is an issue with the ineffective connection between theoretical preparation and practical activities, as students rarely have the opportunity to work with real business cases and enterprises. The article emphasizes the importance of integrating cutting-edge disciplines such as digital commerce, data analytics, and innovation management into the curriculum. The introduction of such disciplines will allow students to gain the necessary knowledge for working in a globalized market. Furthermore, it highlights the development of partnerships with businesses to organize real-world practices and internships, allowing students to acquire practical skills important for their professional careers. Attention is also given to the use of active learning methods, such as project activities, simulation games, and work with CRM/ERP systems, which will help students better understand the realities of business and develop practical skills. Strengthening language training, particularly the study of English, is an important step for effective work in an international environment. Innovative educational technologies, including distance learning and hybrid formats, also play a crucial role in providing access to modern knowledge and resources. To prepare competitive specialists in trade, it is necessary to fundamentally change educational programs, integrate the latest technologies and teaching methods, and ensure close interaction with the business environment, which will allow students to effectively adapt to the demands of the global labor market References 1. Селезньова Т. М. Гармонізація освітніх стандартів з глобальними вимогами: досвід України та ЄС. Підготовка економічних кадрів. 2020. № 12. С. 45–53. 2. European Commission. Entrepreneurship Education at School in Europe: National Strategies, Curricula and Learning Outcomes. Eurydice Report. Luxembourg: Publications Office of the European Union, 2016. 192 с. 3. García P. The Impact of Globalization on Economic Education: Challenges and Perspectives. The Global Economy Journal. 2021. Vol. 18(3). P. 98–110. 4. Ivanova L. O. International Standards and Their Impact on the Preparation of Bachelor’s in Trade. Science and Education. 2022. No. 3. P. 55–60. 5. Lee H. G. The Impact of Digitalization on Trade Education. International Journal of Economic Education. 2024. Vol. 35(2). P. 61–75. 6. Martin J. The Role of Digitalization in Preparing Specialists in the Trade Sector. Journal of Digital Commerce. 2021. Vol. 33(4). P. 56–62. 7. Smith P., Johnson R. Globalization and the Future of Education in the Field of Trade. Journal of International Commerce. 2023. Vol. 42(1). P. 23–45. 8. Zhao Y. Catching up or leading the way: American education in the age of globalization. Alexandria: ASCD, 2009. 239 с.OECD. The Future of Education and Skills: Education 2030. Paris: OECD Publishing, 2018. 42 p.