ADAPTATION OF ENVIRONMENTAL INNOVATION MANAGEMENT STRATEGIES IN AGRIBUSINESS TO EUROPEAN ENVIRONMENTAL STANDARDS

The article substantiates the strategic directions for adapting environmental innovation management strategies in agribusiness to European environmental standards in the context of deepening European integration, institutional transformation of the agricultural sector, and the implementation of sustainable development principles. The relevance of the study is determined by the growing influence of the European Union’s environmental policy on agribusiness operations, the intensification of regulatory requirements, and the need to align innovation management with European environmental standards and ESG principles.The study systematizes key European environmental standards, regulatory requirements, and institutional mechanisms that shape the contemporary development of agribusiness within the European Union and analyzes their impact on strategic priorities for environmental innovation management. It is argued that environmental innovations should be integrated into the overall strategic management system of agribusiness enterprises rather than applied as isolated environmental measures. The article substantiates that the adaptation of environmental innovation management strategies should be based on the integration of environmental innovations into long-term development strategies, taking into account sustainable development principles, the ESG approach, and sector-specific characteristics of agricultural production. The main directions of adaptation are identified, including organizational, technological, institutional, and managerial transformations. It is shown that the implementation of these directions contributes to improved resource efficiency, reduced environmental risks, compliance with European environmental standards, and enhanced competitiveness of agribusiness enterprises. The results of the study deepen the theoretical and methodological foundations of strategic management of environmental innovations in agribusiness and provide a scientific basis for the development and implementation of adaptation strategies aimed at ensuring the long-term sustainability of agribusiness enterprises under conditions of tightening environmental constraints. References 1. Barbieri, N., Ghisetti, C., Gilli, M., Marin, G., & Nicolli, F. (2016). Environmental innovation and competitiveness: A review of the literature. Journal of Economic Surveys, 30(2), 318–348. 2. Bocken, N. M. P., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of Cleaner Production, 65, 42–56. 3. Calabrese, A., Costa, R., Levialdi Ghiron, N., & Menichini, T. (2019). Integrating sustainability into strategic decision-making: A multi-criteria framework. Journal of Cleaner Production, 230, 285–299. 4. European Commission. (2019). The European Green Deal. Brussels. 5. European Commission. (2020). A Farm to Fork Strategy for a Fair, Healthy and Environmentally-Friendly Food System. Brussels. 6. Geissdoerfer, M., Vladimirova, D., & Evans, S. (2018). Sustainable business model innovation: A review. Journal of Cleaner Production, 198, 401–416. 7. OECD. (2021). Green Innovation in Agriculture: Enabling Conditions and Policy Responses. Paris: OECD Publishing. 8. OECD. (2023). Innovation for a Sustainable Future. OECD Science, Technology and Innovation Policy Papers, No. 134. Paris: OECD Publishing. 9. Schaltegger, S., Hörisch, J., & Freeman, R. E. (2019). Business cases for sustainability: A stakeholder theory perspective. Organization & Environment, 32(3), 191–212. 10. United Nations. (2015). Transforming our world: The 2030 Agenda for Sustainable Development. New York: United Nations. 11. World Bank. (2022). Greening Agriculture: Climate-Smart Approaches for Sustainable Farming. Washington, DC: World Bank. 12. Ziegler, A., & Rennings, K. (2020). Environmental innovations and firm performance: Evidence from European firms. Industrial and Corporate Change, 29(1), 245–272.