THE EFFECTS OF GENERATIVE AI INTEGRATION ON PERSONALIZED CUSTOMER SUPPORT PERFORMANCE: THE MEDIATING ROLE OF GENERATIVE AI TOOL ACCEPTANCE

WORLD EDUCATION CONNECT MULTIDISCIPLINARY E-PUBLICATION 2026

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Authors: Patricia May Bañez
DOI: 10.65494/pinagpalapublishing.158
Cited by: 0

Abstract

World Education Connect Multidisciplinary e-Publication, Vol. VI, Issue II (February 2026), pp.347-400 THE EFFECTS OF GENERATIVE AI INTEGRATION ON PERSONALIZED CUSTOMER SUPPORT PERFORMANCE: THE MEDIATING ROLE OF GENERATIVE AI TOOL ACCEPTANCE Patricia May R. Bañez Master in Business Administration

Fields of Study & Subjects

AI in Service Interactions Technology Adoption and User Behaviour Customer Service Quality and Loyalty

Publication details

Journal / source
WORLD EDUCATION CONNECT MULTIDISCIPLINARY E-PUBLICATION
Publication date
27 February 2026
Language
EN