Media Portrayal of Brain Drain: Examining Trends, Biases, and Public Perception

Brain drain, a globally significant issue with far-reaching implications for politics, society, and the economy. Focusing specifically on skilled professionals’ migration in pursuit of enhanced opportunities, the research scrutinizes how media influences their decisions to emigrate, analyzing news coverage and perspectives on migration as factors influencing economic status and quality of life. The research is highlighting the media’s substantial influence on public perceptions and attitudes toward migration, this study contributes by delving into the intricate relationship between media narratives and brain drain perceptions. It examines news coverage and occupation trends, paying special attention to potential stereotypes reinforcing the dichotomy of “skilled leaving” versus “unskilled staying.” The analytical framework integrates concepts from framing, agenda-setting, social constructiveness, and critical discourse on globalization perspectives. DOI - https://doi.org/10.65525/SVUP.9788199565494.2026.117-126