Modelo gerencial estratégico para la productividad de las pequeñas y medianas empresas (pymes) del sector agroalimentario en el estado Táchira

The research started from the study of strategic management models until determining the one that best suited the current convulsed business world, seeking that it would allow SMEs in the agri-food sector to be more productive in the new scenario of the state of Táchira. The general objective of the thesis was to propose a strategic management model for the productivity of small and medium enterprises in the agri-food sector in the state of Táchira. The method was the concrete inductive method, the techniques of the written survey were used, and its instrument the questionnaire, as well as the technique of the structured interview and its instrument the interview guide, which were applied to the managers of agri-food SMEs. In addition, for the unstructured observation technique, the field diary (business information notes) was used as an instrument to obtain information from Conindustria. The methodology proposed by the researcher was based on the contingency theory, as a step forward in the systemic theory of management. In the theoretical, for the research the contingency theory, management and productivity in SMEs were considered. Epistemologically, the innovation in the proposed research consisted of the use of mathematical and computer tools to study the most relevant indicators in the production processes of SMEs in the agri-food sector in the state of Táchira, and the analysis of the results by the researcher. The development phases of the project were the diagnosis; determination of requirements ending with the formulation of the model. As a result, a set of management strategies was obtained, which if applied will improve the productivity of SMEs in the agri-food sector in the state of Táchira.