Fundamentos de la gestión empresarial en la industria del calzado en Cúcuta

Business management is configured as an essential pillar of organizational performance, as it enables proper planning, management, and control of resources, especially in the manufacturing sector, where these factors directly influence business sustainability. In this context, the footwear industry in the municipality of Cúcuta, Norte de Santander, Colombia, gains relevance due to its contribution to employment and the local economy; however, it faces limitations that constrain its growth and organizational development. The objective of this research was to identify the aspects that underpin business management in the footwear industry in the municipality of Cúcuta. The study was conducted under the positivist paradigm, based on the pursuit of objective and verifiable knowledge through empirical and observable methods. The methodology followed a quantitative approach, with a descriptive-analytical level and a non-experimental field design, applying a structured questionnaire with a Likert-scale to a sample consisting of 30 companies in the sector engaged in footwear manufacturing, distribution, and commercialization, with the participation of 180 individuals, including managers, administrative staff, operators, and area supervisors. The results provided a foundation for understanding the key aspects of business management in the footwear industry, offering an approach that may serve as a guide for future research aimed at developing an innovative and practical business management model applicable to companies in the sector. The study demonstrates that synergy among planning, management, and control functions, along with effective coordination among functional areas, is essential to achieving business success in the footwear sector in Cúcuta. Furthermore, greater strategic alignment and more effective internal communication are crucial for the organization's sustainable success.