A STUDY ON CONSUMER SATISFACTION OF ONLINE ORGANIC FOOD PRODUCTS WITH SPECIFIC REFERENCE TO PERAMBALUR DISTRICT

Abstract: Consumers across different segments express good feelings about organic food. Buying organic food online makes the items better, saves time, and makes customers happier. People have been eating organic foods for a long time, but after the COVID-19 outbreak, people are more aware of them, mostly due of social media. The levels of customer satisfaction with online organic products depend on the time, how urgent the purchase is, and if the client may place it through a mobile app or a website. These are all important factors in getting new customers and keeping current ones. This study analyzes customer satisfaction about the online acquisition of organic food goods, utilizing primary and secondary data from previously published academic papers, journals, and theses. The conclusion is that people are happier when they buy organic food online, which shows that companies who make organic food are doing a good job.