AI-GENERATED PRODUCT DESCRIPTIONS AND THEIR EFFECT ON PURCHASE INTENTION

The rapid integration of artificial intelligence (AI) into digital commerce has transformed how product information is created and presented. AI-generated product descriptions are increasingly used to enhance scalability, personalization, and operational efficiency in online retail platforms. However, limited empirical research examines their influence on consumer purchase intention. This study investigates the impact of AI-generated product descriptions on purchase intention, considering the mediating roles of perceived in formativeness and trust, and the moderating role of disclosure transparency Keywords: Artificial intelligence, product descriptions, purchase intention, consumer trust, ecommerce, AI disclosure