Asian Migrant in Ocean Vuong’s on Earth We're Briefly Gorgeous: Barthes Semiotics Analysis of Animals and Popular Brands

Diasporic literature has been growing to an extent, signifying various aspects from contestation of identity, postcolonialism, trauma, and memory. On Earth We’re Briefly Gorgeous by Ocean Vuong is prominent contemporary work of literature exhibiting narratives about Asian migrant in the United States. Applying qualitative literature research, this study aims to reveal how life of migrant lives is reflected through the uses signs and symbols of certain animals and popular brands showcasing character struggles in adaptation to new environment. The framework from Roland Barthes in semiotics analysis helps to decode the symbols or signs within the plot through concept of semiotics level of meaning at denotative and connotative forms. The finding shows that popular brands and animals mentioned in the narration amplify nuance in depicting Asian migrants in pursuits of being independent and respected.