INNOVATION MANAGEMENT BASED ON INTELLECTUAL PROPERTY: STRATEGIES FOR VALUE CREATION AND TECHNOLOGY TRANSFER IN SCIENCE AND TECHNOLOGY INSTITUTIONS

This article discusses the importance of strategic management of Intellectual Property (IP). It aims to highlight the economic and non-economic impacts resulting from the effective integration of IP into innovation management practices. The study analyzes how efficient innovation management of intellectual assets, such as patents, software, and trademarks, can generate financial returns through technology transfer agreements, as well as institutional benefits, including the strengthening of the institution’s image, which attracts investors and partnerships. It also examines the central role of Technology Innovation Centers (TIC) and the main strategies adopted by effective and aligned centers. Finally, it highlights the logic of the triple helix, which integrates the innovation system into a continuous cycle among universities, government, and the productive sector, promoting scientific, economic, and social development and supporting the transformation of knowledge into value