Consumer Perception Towards Specified Fintech Products

Financial technology (FinTech) is fundamentally restructuring the monetary landscape through automation and enhanced global connectivity. This study examines consumer perceptions across five key FinTech domains like digital banking, digital payments, lending platforms, investments, and insurance. Utilizing a non-probability convenience sampling method, data were collected from 100 respondents in Vijayawada City via a standardized questionnaire and analysed using Analysis of Variance (ANOVA) to determine the impact of demographic variables on customer satisfaction, perceived complexity, and usage frequency. The empirical results indicate that while gender, occupation, and annual income do not significantly influence consumer satisfaction, age, educational attainment, and marital status are critical determinants. Regarding perceived complexity, age, education, and income emerged as significant factors, whereas gender and occupation showed no statistical bearing. Furthermore, usage frequency is significantly influenced by age, education, occupation, and marital status, but remains independent of gender and income. The findings suggest that younger and more educated consumers report superior FinTech experiences. Consequently, this study emphasizes the necessity of enhancing digital and financial literacy and developing user-centric platforms to mitigate perceived complexity. Such strategic improvements are vital for fostering broader adoption and advancing global financial inclusion.