Analysis on Awareness and Usage of Fintech Platforms among MSMEs in Andhra Pradesh

Financial Technology (FinTech) has emerged as a transformative force in the financial ecosystem, particularly for Micro, Small, and Medium Enterprises (MSMEs). It offers innovative solutions such as digital payments, online lending, and financial management tools that enhance business efficiency. This study examines the awareness and usage of FinTech platforms among MSMEs in Andhra Pradesh. A structured questionnaire was used to collect data from MSME owners, and statistical tools such as percentage analysis and chi-square tests were applied. The findings indicate that while awareness of FinTech platforms is relatively high, actual usage varies depending on factors such as digital literacy, trust, and accessibility. The study concludes that FinTech adoption significantly contributes to MSME growth but requires further awareness and infrastructure development.