The Rise of Quick Commerce and Its Business Implications

Quick commerce (Q-commerce), characterized by ultra-fast delivery of goods within 10–30 minutes, has emerged as a transformative force in the retail and e-commerce landscape. Driven by technological advancements, urbanization, and evolving consumer expectations for speed and convenience, Q-commerce is redefining traditional supply chains and retail models. The sector has witnessed exponential growth, particularly in emerging markets like India, where increasing smartphone penetration and digital adoption have accelerated its expansion. This study examines the rise of Q-commerce, its underlying drivers, and its wide-ranging business implications. It explores its impact on consumer behaviour, supply chain management, employment generation, and traditional retail systems. The paper also highlights the challenges associated with sustainability, profitability, and regulatory frameworks. Using secondary data and literature review, the study concludes that while Q-commerce offers significant opportunities for innovation and economic growth, it also demands strategic adaptation for long-term sustainability.