The Sandwich of Death
Abstract
In 2024, the Boar’s Head brand was linked to multiple horrific incidents. By late September, 10 people were known dead and at least 59 people were hospitalized in the largest listeria outbreak in over a decade. The Center for Disease Control identified Boar’s Head deli meats as the listeria source. For months stories of sickness, death, and unsanitary conditions at their production facility had been front page news. Boar’s Head needed to address public concerns, and quickly.
Fields of Study & Subjects
Public Relations and Crisis Communication
Corporate Identity and Reputation
Listeria monocytogenes in Food Safety
Publication details
- Journal / source
- Journal of critical incidents
- Volume
- 18
- Issue
- 1
- Pages
- 132–132
- Publication date
- 20 January 2026
- Language
- EN