Mapping Hedonic Motivation, Digital Influence, and Conspicuous Consumption Behavior: A Bibliometric Analysis

Background: The rapid development of digital technology has amplified pleasure-driven behavior with socioeconomic implications, positioning hedonic motivation as a key explanatory concept. However, its interpretation remains divided between psychological and sociological approaches. This gap reflects the lack of integrative studies linking classical behavioral theory to contemporary digital consumption dynamics. Objective: This study aimed to systematically map the intellectual structure of hedonic motivation research by examining publication trends in digital consumption, identifying dominant psychological and sociological themes, and interpreting these patterns through Veblen's classic theory of conspicuous consumption. Design and Methodology: A bibliometric analysis was conducted on 111 articles from the Scopus database, published from 2004 to 2024, using Biblioshiny. This research combines bibliometric analysis with theoretical interpretation. Results: The analysis identifies a significant growth in publications over the past two decades, with major contributions from China, the United States, and Indonesia. The findings confirm the enduring relevance of Veblen's theory, revealing its modern embodiment through social media influencers. Identify three main research clusters: impulse buying, the utilitarian-hedonic dualism, and technology adoption. Conclusion and Implications: This study extends Veblen's theory by linking macro-socioeconomic factors and micro-psychological mechanisms. Specifically, the analysis reveals that hedonic motivation in digital consumption is mediated by social comparison and fear of missing out (FOMO). These findings are useful for: (1) behavioral scientists in designing “digital nudges” that reduce impulse buying; (2) for policymakers in developing digital financial literacy that targets emotional biases; and (3) for educators in creating sustainable consumption awareness curricula.