Economic foundations of enterprise competitiveness formation under conditions of innovative development.

Subject of study. The subject of study is the economic foundations of enterprise competitiveness formation under conditions of innovative development. The research focuses on the processes of creating and maintaining competitive advantages through the integration of innovation activity, resource potential, investment support, and management mechanisms. Special attention is paid to the role of innovative development in ensuring enterprise adaptability, economic sustainability, and long-term market positioning in a dynamic and uncertain competitive environment. The aim of the study. The aim of the study is to substantiate the theoretical, scientific-methodical and applied aspects of forming enterprise competitiveness under conditions of innovative development, as well as to develop practical recommendations for improving economic mechanisms that ensure sustainable competitive advantages. The research is based on the premise that enterprise competitiveness should be considered as an integrated economic characteristic formed through the coordinated interaction of strategic, innovative, financial, and managerial components of development. Research methods. The methodological basis of the study is a set of general scientific and special economic methods of cognition. In particular, methods of analysis and synthesis, logical generalization, system and structural-functional approaches are used to reveal the economic nature of competitiveness and innovation development. Elements of strategic analysis, the resource-based approach, and dynamic capabilities theory are applied to identify the relationship between innovation activity and competitive performance. The theoretical framework of the research is formed on the basis of classical concepts of competitive advantage and modern approaches to innovation management. Results of work. The results of the study substantiate that enterprise competitiveness under conditions of innovative development is formed through the systematic interaction of strategic, resource-innovative, investment-financial, managerial-organizational, and result-oriented components. It is determined that innovative development acts as a key driver of sustainable competitive advantages by increasing productivity, optimizing cost structures, generating added value, and strengthening market positions. An integrated multi-level model of enterprise competitiveness formation is proposed, which ensures a cyclical relationship between strategic decision-making and achieved economic results. The practical implementation of the proposed approach contributes to improving economic efficiency, investment attractiveness, and long-term stability of enterprises in a competitive environment.