Financial potential of agricultural enterprises is the basis for entering international capital markets.

Events of recent years emphasize the importance of the role of Ukraine's agricultural sector in ensuring food security at the national and global levels. The competitiveness of an agricultural enterprise is manifested in the ability to quickly adapt to new realities of today, to use the opportunities for increasing financial potential as a basis for entering international capital markets. In the context of globalization of the world economy, increased integration of Ukraine into international markets, increased risks and the emergence of new challenges caused by martial law in Ukraine, Ensuring free access to financial resources, forming effective mechanisms of state support, attracting capital on international markets, and implementing innovative financial instruments are becoming key prerequisites for its sustainable and lasting development. The article substantiates the role of financial potential in restoring export opportunities, ensuring the efficiency of activities and investment attractiveness of agricultural enterprises. The structure of financing sources for enterprises in the priority sector of the economy was analyzed and the level of their financial potential was determined. The role of financial potential in forming the basis for the production of a certain volume and range of products is substantiated, and the ability of an enterprise to maximize its own financial potential largely determines its viability and competitiveness in the domestic and foreign markets. An analysis of the volume of foreign direct investment in the economy was carried out and trends in the growth of the attractiveness of agricultural, forestry and fishery enterprises in Vinnytsia region were established. It is concluded that the financial potential of farmers affects their access to international capital markets, determining the level of investor confidence, the conditions for attracting financial resources, and the range of available instruments. The higher the financial potential of the agricultural sector, the greater the opportunities for integration into global financial markets and attracting long-term investment capital.