Applying Behavioural Science to Improve Job Fair Attendance: Evidence from Mongolia

We applied behavioural science in labour market policy, the job placement service by the Labour and Welfare Office of Ulaanbaatar, Mongolia. We replicated the personalized message treatment implemented in the UK by Sanders and Kirkman (2019). Individuals have different attitudes towards message ads. We randomly assigned 4,674 job-seeking citizens registered at the district-level office into four groups and sent them different messages, simple, personalized and success-wishing. Young unemployed are more likely to respond to public messages than personalized private messages, while individuals aged 41-65 are more responsive to messages with personal information.