ADVANCING THE ROLE OF TOURISM IN THE ECONOMY OF ASSAM

Assam is situated in Northeast India and land blessed with natural beauty and featuring a mix of plains and hills. The state reflects a rich amalgamation of culture and religious heritage. Its abundant biodiversity and heritage assets draw the attention of domestic and international tourists. Apart from this, the tourism sector in Assam remains largely underdeveloped due to challenges such as poor infrastructure, inadequate road connectivity, limited accommodations, and insufficient transportation facilities. Due to its untapped potential, it offers great opportunities for economic development by generating revenues, creating employment, and promoting local entrepreneurship, as well as building a bridge for individuals to experience different landscapes, traditions, and people’s local lifestyles. The paper aims to elaborate on Assam as a tourist destination and its potential contribution to the economy of Assam.