Analysis of the Operational Model Capabilities of the Moxue Group

To investigate Mixue Group’s business model, capital operations, and profitability, this study employs a literature review, case analysis, and official statistics to systematically evaluate its operational capabilities. By examining both corporate and public perspectives, it examines the group’s core competencies alongside operational risks and mitigation strategies. The findings indicate that the mix group’s comprehensive operational capabilities rank among China’s foremost. As a leading entity in China’s catering industry, the research demonstrates that Mixue Group’s overall strength aligns with its contemporary societal influence.