Research on Green Supply Chain Construction Strategy from the Perspective of Sustainable Development: Taking JD Logistics as an Example

A green supply chain is an inevitable choice for enterprises pursuing high-quality development. This paper conducts a detailed analysis of JD Logistics, a leading company in China’s logistics industry. By exploring JD Logistics’ green supply chain construction strategy, implementation path, and coordination mechanism, this paper analyzes JD Logistics’ actual measures in five major areas: procurement, warehousing, transportation, packaging, and digitalization and technology collaboration. It finds that the main reason why JD Logistics has achieved breakthrough progress in both energy conservation and emission reduction, and resource recycling is that it has utilized scientific and technological empowerment methods and process reshaping measures. On this basis, it has integrated the forces of multiple parties within and outside the industry and supply chain, and actively promoted the energy- and resource-saving green supply chain system achieved through the “Green Flow Plan” and “Carbon Neutrality” actions. This practice has made positive contributions and provided useful reference for the green development and transformation of China’s logistics industry and even China’s manufacturing industry.