Study on the Differentiated Impact of Social Media Emotion Orientation on Corporate ESG Performance

With the popularization of ESG concepts in the capital market, the impact mechanism of social media on corporate ESG performance has become a current research highlight. This article aims to systematically review the relevant research in the past 5 years, from the perspective of the impact mechanism of positive and negative social media coverage on ESG performance, summarize the differentiated paths of social media on ESG ratings and corporate ESG practices in different industries (energy, finance, etc.) and analyze the limitations of existing research in areas such as “insufficient cross industry comparison” and “lack of long-term impact tracking”.Research has found that the social media focuses on the environmental impact of high-risk industries (such as energy), while the financial industry emphasizes social and governance supervision. In the future, it is necessary to further explore the dynamic interactive mechanism of “media-public-enterprise” in the era of social media, in order to provide theoretical reference for optimizing corporate ESG.