The Impact of Digital Transformation on Corporate Performance: Case Study of Nike, Inc.

Given the impacts of the digitalization models of similar sports brands and the digitalization of consumer behavior, Nike Inc. has actively pursued digital transformation. This paper employs a combination of a specific case study, literature review, and comparative analysis to synthesize relevant domestic and international information on digital transformation and corporate performance. It focuses on the current state, motivations, and corporate performance outcomes of Nike’s digital transformation, specifically examining profitability, cost control capability, and operational capability. The study revealed that while digital transformation has positively impacted Nike’s long-term performance, risks remain in terms of cost control and operational efficiency.