The Influence of Leadership Coaching Competencies on the Success of Digital Transformation Projects

The article is dedicated to analyzing the influence of leadership coaching competencies on the success of digital transformation projects in contemporary organizations. The relevance of the research is determined by the rapid growth of global investment in digital technologies, combined with persistently high failure rates of transformation initiatives. Despite large-scale financial commitments, many organizations struggle to achieve sustainable performance outcomes, which indicates the presence of structural managerial factors affecting implementation effectiveness. The work describes the interrelation between leadership coaching behavior, psychological empowerment, organizational agility, and transformation performance. Special attention is paid to mediation mechanisms that explain how coaching-oriented leadership translates strategic digital intent into coordinated organizational action. The study sets itself the goal of identifying the behavioral determinants that convert technological modernization into measurable project success. To achieve this objective, a systematic analysis of contemporary empirical and conceptual studies was conducted, including quantitative structural modeling, scale validation research, and qualitative investigations of digital coaching practices. Comparative and structural-functional methods were applied to integrate heterogeneous findings into a unified analytical framework. The conclusion demonstrates that leadership coaching competencies operate as a generative mechanism that strengthens psychological empowerment, enhances organizational agility, and increases transformation viability. The article will be useful for researchers in digital management, organizational development, and for executives responsible for leading complex digital transformation programs.