SPORT BETTING ADVERTISMENT AND ATTITUDE OF CHRISLAND UNIVERSITY FEMALE STUDENTS TOWARDS ONLINE GAMBLING

Gambling has over the years been seen as a means to obtain quick money in such a time where economic growth has dwindled. Similarly, gambling was previously frowned at in the stone days but the advent of technology and several betting platforms available has given room for different persons and social strata of the society to participate without flinching as it calls for concerns that custodians of knowledge and societal morals are at the fore of this decadence with the expectation of winning exorbitant funds in exchange for using minute sum of money to stake the odds in the betting pool. In light of the aforementioned, the study examined sport advertisement and attitude of female Chrisland University students on online gambling. The theoretical tenets of agenda setting and information processing theories were the basis which the study was hinged upon thereby reviewing relevant concepts and propelled by empirical facts from literature. The survey research design was adopted as the study’s methodology thereby 933 female students of Chrisland University were the population of the study as 280 female students were proportionately drawn from the departments in the colleges of arts, management sciences(CAMASS), college of law(COLAW), college of basic medical and applied science(COBAMS) and college of natural applied science(CONAS). The findings of this study revealed that 48.9% of the respondents agree that sports betting is a form of entertainment while 51.8% of the respondents strongly agreed that sports betting possess potential risks associated with online gambling. The study recommends that regulatory bodies should introduce stricter guidelines for sports betting advertisement, also educational institutions and parents should monitor their ward’s exposure to sports betting advertisement and online gambling activities.