Impact of Digital Platforms and the Political Economy Influence of Communication in Nigeria

This study examines the transformation of the political economy of communication in Nigeria through the lens of digital platforms. As traditional media outlets migrate to digital spaces, new revenue streams and intermediaries have emerged, creating a 24-hour news cycle governed by algorithms and the blogosphere. By reviewing existing literature, this paper analyses how digital platform mechanisms, specifically algorithms, advertising, and commercialisation, shape voter decisions and political discourse. The study identifies a significant surge in digital platform activity, ranging from political contests to the spread of disinformation, which often prioritises platform profitability over public interest. Key themes include digital literacy, ownership concentration, and the sustainability of the Nigerian media market. The findings suggest that while these platforms enhance civic engagement, they also facilitate economic misinformation and privacy infringements. The paper concludes with recommendations for regulatory oversight to counter misinformation and protect the Nigerian market from digital oversaturation.