Job Enrichment and Competitiveness in Beverage Industry in South East, Nigeria

This study explored the relationship between job enrichment and competitiveness in the beverage industry of the South East Nigeria. The work was carried out to determine the extent to which employee job enrichment will lead to positive organisational development and stability. The design adopted was survey; and questionnaire was used as an instrument of data collection. The data collected were presented in tables and analyzed using simple percentages, bar charts, mean statistic and Pearson product moment correlation coefficient (at 0.05% level of significance) through Statistical Package for Social Sciences (SPSS version 21.0). The study found that there is significant relationship between job enrichment and employee innovativeness; job enrichment significantly influences customer retention; and there is significant influence of job enrichment on product quality. This work concludes that the degree of competitiveness in breweries firm depends on the rate at which the employees are enriched. Based on the findings of this study, it was recommended that there is need for organisations to provide job enrichment for workers to encourage employee innovativeness; employees should be allowed to contribute ideas in the management process so that they can take the business as their own and remain in the organisation; and employees in the manufacturing firms should encourage product quality so as to achieve more sales.