FAMILY STRESS FACTORS AND THE PERFORMANCE OF FEMALE MARKETERS IN THE BANKING SECTOR IN UYO, AKWA IBOM STATE

This study was conducted to explore the effect of the family stress factor on the performance of female marketers in the banking sector in Nigeria. The study specifically aimed to investigate the combined effect of work-family conflict and emotional stress on performance. The underpinning theory for this study was the interactional theory of stress and the researchers adopted a cross-sectional survey research design. Primary data were collected from 242 female marketers using a structured questionnaire. The data obtained was analysed and interpreted using descriptive statistics, and the hypothesis formulated were tested using multiple regression analysis. The overall findings from the study revealed that the family stress factor have a significant effect on the performance of female marketers in the banking sector. It was concluded that work-family conflict and emotional stress were significant predictors of performance, showing that stress can positively contribute to short-term productivity. Consequently, it is recommended, among other things, that financial institutions should reduce conflict between work and family responsibilities, as this will enhance the sustained long-term well-being and performance of female employees (marketers). Also, managers and policymakers should provide counselling and wellness programs to help female marketers manage workplace stress.