Intelligent Operations and Public Relations Collaborative Management Model for Corporate Image Enhancement in the Smart Manufacturing Environment

The article focuses on intelligent operational relationships in an innovative manufacturing environment, primarily through the integration of PR strategy. A key focus is on enhancing SMEs' image. Using advanced technologies such as AIoT and data analytics, the article analyzes how optimizing production processes and predicting related demand, along with effective public relations management, can ensure the successful expansion and promotion of these innovations, thereby strengthening corporate trust and brand management. The article also mentions how integrating intelligent operations with public relations can improve operational efficiency and brand awareness, ultimately boosting sales. Furthermore, the article highlights the crucial role of AI tools in media sentiment analysis and related management functions. It explains how data-driven decision support systems can help companies improve crisis management, optimize tools, and enhance brand image.