THE ROLE OF ECOLOGICAL AND INNOVATIVE FACTORS IN THE SUSTAINABLE DEVELOPMENT OF SMALL AND MEDIUM-SIZED BUSINESSES

This thesis examines the role of ecological and innovative factors in ensuring the sustainable development of small and medium-sized businesses (SMEs). In the context of global economic transformation and the transition to a green economy, the integration of environmental sustainability and innovation into business activities has become a key priority. The study analyzes the impact of resource-efficient technologies, green investments, and innovation-driven management on the economic and environmental performance of SMEs. The findings indicate that the implementation of environmentally friendly technologies, the expansion of green financing mechanisms, and the strengthening of innovation capacity significantly contribute to the long-term sustainability and competitiveness of SMEs.