THE ROLE OF DIGITAL TOOLS IN IMPROVING MARKETING MANAGEMENT EFFICIENCY IN TOURISM ENTERPRISES

Science and Innovation: Republican Scientific and Practical Conference 2026 Open access

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Authors: Baxramjon Teshaboyev
DOI: 10.70413/si-v04-i15-s82640
Cited by: 0

Abstract

This thesis examines the role of digital tools in improving marketing management efficiency in tourism enterprises. The study analyzed the activities of 65 tourism enterprises in Uzbekistan. The results showed that marketing efficiency was on average 42.7% higher in enterprises utilizing digital marketing tools. Social media marketing, SEO optimization, and CRM systems were identified as the most effective digital tools.

Fields of Study & Subjects

Digital Marketing and Social Media Digital Innovation in Industries SMEs Development and Digital Marketing

Publication details

Journal / source
Science and Innovation: Republican Scientific and Practical Conference
Pages
82–84
Publication date
12 March 2026
Language
EN