CAPÍTULO 8: Marketing Estratégico: Práticas de Mercado e Comportamento do Consumidor

2026 Book chapter

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Authors: Cibely Maria Ferreira De Abreu
DOI: 10.70576/rdc-1601a-c8
Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Publication details

Publication date
16 January 2026
Document type
Book chapter