The Impact Mechanism and Practical Implications of Media Attention on Corporate Performance

Against the backdrop of deepened capital market reforms and diversified media forms, media attention has emerged as a critical external factor influencing corporate performance. Based on agency theory, information asymmetry theory, and reputation theory, this study systematically analyzes the core mechanisms through which media attention affects corporate performance, explores the moderating roles of contextual factors such as industry characteristics, audit quality, and regional differences, and reveals differentiated impact paths through typical cases. The findings indicate that media attention acts on corporate performance through three key mechanisms' information transmission, governance supervision, and resource mobilization with its effects constrained by firms' governance foundations and institutional environments. This study provides theoretical references and practical guidance for enterprises to optimize media relationship management and for regulatory authorities to improve information disclosure systems.