Enhancing Academic Outcomes: The Role of AI-Driven Personalized Learning in Thai Higher Education

This paper explores the transformative roles and potential of artificial intelligence (AI) in education, emphasizing its impact on teaching methodologies and learning experiences. The study employs semi-structured interviews and focus group with both faculty members and undergraduate students who have interacted with AI. Key findings indicate that AI technologies optimize personalized learning, increase student engagement, and improve academic performance. It should also be noted that respondents showed resistance and training gaps, and highlighted concerns for ethical issues and data privacy. Previous studies have highlighted AI's role in individualizing education, fostering critical thinking, and supporting adaptive learning platforms. However, concerns about over-reliance on AI underscore the necessity of balanced methodologies. The paper concludes that a strategic integration of AI with traditional practices can enhance educational outcomes, necessitating ongoing evaluation of ethical implications and teacher roles in an increasingly automated landscape of education.