Research on Practical Pathways of Digital Empowerment for Vocational College Students in Disseminating Chinese Culture

In the digital context, the development of vocational college students' capacity to disseminate Chinese culture demonstrates a trend of multi-dimensional and dynamic evolution. From the perspective of digital empowerment, this paper systematically explores the formative mechanisms of vocational college students' cultural dissemination competency, focusing on the integration of cognitive resources, the empowerment through digital tools, and the cultivation of learner autonomy. It proposes optimized pathways involving multimodal dissemination strategies, the integration of digital interactive platforms, and the design of personalized learning paths. Furthermore, the study constructs a digital competency assessment indicator system and a data-driven optimization feedback mechanism. The research indicates that digital technology not only expands the cognitive dimensions of cultural knowledge but also promotes the synergistic development of expressive strategies, media application, and innovative capabilities, thereby providing a systematic and scientific competency development model for vocational college students in cultural dissemination. This study offers theoretical support and methodological guidance for building cultural dissemination capacity within vocational education in the digital environment.