Impact of YouTube Career Guidance Video on Aircraft Maintenance Technology students at Indiana Aerospace University

This mixed-methods study examined the impact of YouTube-based career guidance videos on the career awareness and decision-making of upcoming third-year Aircraft Maintenance Technology students at Indiana Aerospace University. Conducted from the third week of May to the second week of June 2025, the study employed quantitative surveys and qualitative interviews to assess students’ exposure to YouTube content and its influence on their understanding of industry expectations, licensing requirements, and career opportunities. Data were analyzed using frequency distribution, weighted mean, ranking, and thematic analysis. Findings indicate that YouTube serves as a valuable informal resource for clarifying technical career pathways; however, its use remains largely unstructured within the local academic context. The study recommends the institutional integration of curated YouTube content into formal career guidance programs to enhance students’ career readiness and informed decision-making.