IA Generativa para Desarrollo de Competencias Emprendedoras en Estudiantes de Administración

Generative artificial intelligence (GenAI) represents a disruptive innovation in higher education with significant potential to transform entrepreneurial training. This study analyzes the impact of the pedagogical integration of GenAI on the development of entrepreneurial competencies in business administration students at Universidad Agraria del Ecuador. A sequential explanatory mixed-methods design was employed with 124 students during the 2024-2025 academic period. The qualitative phase explored perceptions and practices through semi-structured interviews and focus groups with students and faculty. The quantitative phase implemented a 14-week pedagogical intervention systematically integrating GenAI tools into entrepreneurship activities, evaluating competencies using the Entrepreneurial Competencies Scale pre- and post-intervention. Results revealed statistically significant increases in all dimensions of entrepreneurial competencies (p