Market Development and Economic Benefit Analysis of Intangible Cultural Heritage Cultural and Creative Products Empowered by AI

The rise of generative artificial intelligence technology provides a new path for the design innovation and market expansion of non-heritage cultural and creative products. This paper takes AI-enabled non-heritage cultural and creative products as the research object, and systematically explores its market development characteristics and economic benefit enhancement mechanism. Based on generative adversarial network and residual network, the intelligent optimization framework of non-heritage cultural and creative product design is constructed. Through user demand research, perceptual imagery analysis and controlled experiments, the effectiveness of AI technology in improving design efficiency and product quality is verified. Combining the algorithm test and economic benefit assessment of four types of cultural and creative products, namely hand puppet, earrings, fan and book, to reveal the driving effect of AI-enabled on the market competitiveness and economic returns of non-heritage cultural and creative products. After adopting AI-assisted, the economic benefits of each product are significantly improved, and the economic benefits of the hand puppet and earrings show a growing trend, in which the final benefit of the hand puppet reaches 1,312 yuan/d, and that of the earrings reaches 1,118 yuan/d. Adopting AI-assisted styling design of the cultural and creative products is feasible, which not only improves the design effect of the cultural and creative products but also enhances the economic benefits by doing so.