Generative AI-Enabled Micro-Frontend Framework for Scalable and Intelligent Enterprise Retail Applications

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Authors: Bhuvan Chandra Kasarapu
Cited by: 4

Abstract

Generative artificial intelligence (AI) and micro-frontend architectures are two of the most disruptive technologies on this planet today, with enormous potential to change how we build large scale enterprise retail applications. We present a novel strategy to integrate generative AI capabilities into a micro-frontend architecture, for building extensible, cognitive modular retail systems. While traditional monolithic frontend architectures are not efficient enough to cater to modern retail environments which are highly dynamic, personalized & data-driven. This paradigm enables an end-to-end framework for frontend component design to decompose into independent deployable micro-units, encodable by generative AI models processed in real-time during model generation through user profiles driven context. We framed our solution around large language models (LLMs), retrieval-augmented generation (RAG) and the AI-driven decision pipelines are designed to integrate natively within their respective micro-frontend modules. In addition, it brings in federated deployment strategies along with event driven communication protocols and DDD based principles to ensure inter module consistency as well as resilience against operational failure. Clear experimental evidence demonstrates system scalability, user engagement and operational efficiency all outperform significantly on the parts of traditional enterprise retail architectures. The solution can be a template for any retailer looking to synthesize generative AI and micro-frontend engineering to deliver creative new intelligent shopping experiences.

Fields of Study & Subjects

Digital Transformation in Industry Software System Performance and Reliability AI in Service Interactions

Publication details

Journal / source
International Journal of Computer Information Systems and Industrial Management Applications
Publisher
Cerebration Science Publishing Co., Limited
Volume
18
Issue
5s
Pages
297–309
Publication date
4 July 2026