The Role of Sustainable Development Practices in Tourist Satisfaction and Revisit Intention

This study examines the role of sustainable development in enhancing tourist satisfaction and revisit intention in Kerala, India. With Kerala being a globally recognized destination for ecotourism and sustainable tourism initiatives, it is crucial to assess how these initiatives influence visitor experiences. Sustainable tourism is essential for balancing environmental conservation and economic growth while enhancing visitor experiences. This study examines the impact of sustainable development on tourists' satisfaction and revisit intention in Kerala The study employs a quantitative research approach, gathering data from 500 tourists through structured questionnaires. A survey of 500 tourists was conducted, assessing key sustainability factors such as eco-friendly practices, waste management, local culture promotion, renewable energy use, and community engagement. The study employs descriptive statistics, correlation, and regression techniques to assess the relationships among sustainable development practices, tourist satisfaction, and revisit intentions. Results indicate that sustainable practices significantly influence tourist satisfaction, which in turn enhances their likelihood of revisiting Kerala. The study suggests that improving sustainability measures can lead to long-term tourism growth and visitor retention