Information Visualization analysis of the Hot Research Topics and the Research Fronts of Corporate Competitive Advantage

The study is intended to explore the motivating forces and the dynamics behind the development of competitive advantage in markets characterized by rapid change focusing on the aspects of innovation, organizational reputation, and supply chain resilience. Utilizing bibliometric analysis of 1,944 papers from 1993 to 2023, it identifies trends, popular research areas, and future directions in emerging markets. Key findings highlight green innovation as a prominent topic and summarize eight determinants of competitive advantage. The research also suggests independent innovation capacity and green subsidizing as critical areas for further exploration. Overall, the study provides meaningful contributions for academics, decision-makers, and practitioners by shedding light on the present dynamics of competitive advantage and outlining avenues for future research.