A STUDY ON CUSTOMER PREFERENCE TOWARDS A CLICK TO DELIVERY IN TRICHY

This research aims at comprehending the customer preference for click-to-delivery services in the context of Trichy, with a special focus on instant food delivery applications. The primary objective of this research is to examine the customer usage behavior, level of satisfaction, and factors that influence their preference for quick delivery services. The primary data was obtained from a structured questionnaire survey conducted among the respondents in Trichy. The research throws light on important areas such as delivery time, usability of the application, convenience of payment, accuracy of orders, and reliability of services. The results indicate that quick delivery, easy ordering process, and reasonable pricing are crucial factors in increasing customer satisfaction.