Role of IoT in Smart E-Commerce and Digital Supply Chains

The integration of the Internet of Things (IoT) in e-commerce and supply chains is transforming traditional business operations by enabling real-time data collection, automation, and enhanced decision-making capabilities. This chapter explores the pivotal role IoT plays in optimizing the efficiency and scalability of modern supply chain systems and digital commerce platforms. IoT-driven technologies provide unprecedented visibility into inventory management, product tracking, and customer engagement, while enabling the development of innovative business models based on real-time data analytics. The convergence of IoT with emerging technologies such as cloud computing, AI, and big data has further accelerated the adoption of IoT solutions, offering businesses new opportunities for revenue generation and cost reduction. Key challenges, including security concerns, interoperability, and integration with legacy systems, are also examined, along with potential solutions to overcome these barriers. Through case studies and industry applications, this chapter highlights how IoT not only enhances operational performance but also creates a competitive advantage in increasingly complex global supply chains. The chapter concludes by outlining future directions for IoT adoption, focusing on the evolving landscape of smart e-commerce and digital supply chains.