Evaluating Alternative Digital Credentials generic perception in Zambia

The study explored perceptions and preferences of study participants on Alternative Digital Credentials (ADC) and Face to Face (F2F) earned credentials. It also suggested possible ways to alter perception and acceptance for eLearning growth. This primarily thematic qualitative study pursued a phenomenological approach where in-person interview guides were used to collate data exploiting open ended questions. A sample of 28 HEA accredited HEIs were selected from a national population of 63. An inclusion and exclusion criteria was used to determine the sample. Recorded data was transcribed, reviewed, sorted, themed and analysed. The study explored two related questions: Preference and perception. It found that most respondents (65%) preferred F2F earned credentials against a minority (4%) that preferred eLearning earned credentials (ADC) while another portion (31%) were indifferent which one they preferred. As to perception, the study found that most respondents (74%) perceived ADCs as authentic while 18% were unsure with 8% stating that they did not think ADC were authentic at all. The study concludes that eLearning earned credentials are less preferred compared to traditional credentials from standard F2F sources. The study equally concludes that although ADCs are not as preferred, a good portion of participants do not mind which route the person studied to acquire that credential. The study recommends that government issues policy statements affirming that ADCs are equally valid, an alternative to established traditional modes. It is recommended that aggressive ongoing sensitization and engagement of key stake holders be undertaken. Finally, the study recommends that quality assurance should be strengthened in eLearning in Zambia to ensure required outcomes, although pedagogical processes may vary among approaches. Keywords : Alternative Digital Credential (ADC), Preference, Traditionally earned degree, Perception, credential, Authentic DOI: 10.7176/JEP/17-1-01 Publication date: January 30th 2026