Marketing strategy affecting the decision to purchase Decathlon's products (The proceedings of the 6th Kasetsart University Sriracha Campus international conference (KU-IC 2024): Sustainable technology economy and management for low-carbon society)
Fields of Study & Subjects
Consumer Behavior and Marketing Influence
Consumer Retail Behavior Studies
Consumer Market Behavior and Pricing
Publication details
- Journal / source
- Kasetsart University Knowledge Repository
- Publication date
- 27 February 2026
- Language
- EN