Morimura, F. (2024). Big Data Analytics Capability: Marketing Organization and Decision-Making Mechanism in Big Data Era. Chikura Shobo. (In Japanese)

Quarterly Journal of Marketing 2026 Open access

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Authors: Kimihiko Kondo

DOI: 10.7222/marketing.2026.016

Cited by: 0

Fields of Study & Subjects

Big Data and Business Intelligence Big Data Technologies and Applications AI and HR Technologies