From green talent management to organizational green image: A sequential mediation model

PURPOSE: This study advances prior research by examining how both the organization and its employees contribute to the development of the organization’s green image. METHODOLOGY: The present study employed a quantitative approach and conducted a cross-sectional survey in 5-star and 4-star hotels in Oman. In total, 325 of 390 questionnaires were included in the final analysis. The proposed hypotheses were tested using SmartPLS (4.0). FINDINGS: Green talent management (GTM) enhances employees’ green commitment, which, in turn, promotes their pro-environmental behavior (PEB), thereby strengthening the direct and indirect links between GTM and PEB. Employees’ PEB improves the organization’s green image (OGI) and also mediates the relationship between GTM and OGI. Employees’ green commitment and PEB serve as sequential mediators that explain how GTM translates into a stronger OGI. IMPLICATIONS: Organizations can implement practices, such as green training and rewards, to strengthen their green commitment and foster PEB. ORIGINALITY AND VALUE: The results of this investigation will provide useful insights into the development of strategies and policies to nurture green talent within organizations.