El uso del edu-entretenimiento en la prevención de la salud

This article analyzes global scientific production from 1992 to 2024 on health communication strategies based on edutainment (EE) and their connection to prevention levels. Using a scoping review and quantitative content analysis of 321 articles indexed in Web of Science and Scopus, the study identifies trends and critical gaps in the field. The results reveal a significant research asymmetry, with a predominance of primary prevention (72.9%) focused on individual behavioral change in response to issues such as HIV/AIDS and family planning. Primordial prevention, which addresses social determinants, represents only 0.6% of the sample. Theoretically, the field remains anchored in psychological models (79.7%), with limited use of critical approaches. In terms of media, there is a shift from traditional formats to digital content on the Internet, the second most relevant medium after television. Furthermore, there is an evident geographical bias led by the Global North, underscoring the need to strengthen scientific production in regions such as Africa and Latin America. In conclusion, EE is confirmed as a versatile resource for achieving SDG3; however, its consolidation as an engine of change requires overcoming the individualistic, behaviorist paradigm.