Factors to Improve Youth Entrepreneurship Content: Demand and Supply Perspectives: Based on In-Depth Interviews and Weighted Evaluation

This study explored the key factors for improving youth entrepreneurship and settlement support content in rural areas, drawing on both demand-side (youth participants) and supply-side (program providers and policymakers) perspectives. The study identified the essential components that influence youth engagement and long-term settlement through in-depth interviews with young entrepreneurs and community organizers. Using the analytic hierarchy process (AHP), the study prioritized core content elements—financial support, physical space, community engagement, and educational programs—based on their perceived importance. Results indicated a notable divergence between stakeholders: youth participants prioritized financial and spatial support, while providers emphasized educational and community-based initiatives. These findings underscore the need for integrated, user-centered content strategies that reflect real-world experiences and local contexts. This study offers practical insights for developing sustainable, demand-driven systems that support youth entrepreneurship and promote lasting settlement in rural communities.